About Us
Our Story
Where tradition meets contemporary elegance
PanacheByDivya was born in Melbourne in 2016 from a simple but powerful vision: to make beautifully crafted Indo-Western fashion accessible to women around the world. Founded by Divya Makin, the brand was built on a deep love for the richness of South Asian textiles and a desire to reimagine them for the modern woman — wherever she calls home.
What started as a passion project in Melbourne has grown into a globally trusted label, with over 25,000 customers across Australia, US, UK, Canada and beyond who turn to us for outfits that feel as special as the moments they're worn for.
What We Stand For
✦ Exclusive Designs
Every piece in our collection is thoughtfully designed — blending traditional Indian craftsmanship with contemporary silhouettes you won't find anywhere else.
✦ Superior Quality
We are uncompromising when it comes to fabric, finish, and fit. Each garment is crafted to be worn, loved, and remembered.
✦ Exceptional Service
From browsing to delivery, we're here for you every step of the way. Our 98% customer recommendation rate speaks for itself.
Melbourne Made, World Worn
We're proudly Melbourne-based and ship worldwide — because great style knows no borders. Whether you're dressing for a wedding in Sydney, a celebration in London, or a festive gathering in Mumbai, PanacheByDivya is with you.
Thank you for being part of our journey. We can't wait to be part of yours.
— Divya Makin, Founder